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Video download links -

Day in the Life Anthem Video - no captions
Day in the Life Anthem Video - with captions

Meet Corwin - no captions
Meet Corwin - with captions

Meet Julia - no captions
Meet Julia - with captions

Meet Joan - no captions
Meet Joan - with captions

Meet Karla - no captions
Meet Karla - with captions

Meet Kymberlee - no captions
Meet Kymberlee - with captions

Meet Jeremy - no captions
Meet Jeremy - with captions

Meet Sabeen - no captions
Meet Sabeen - with captions

Background of Day in the Life

Launch Date: September 10, 2019

Objective: Day in the Life celebrates what it feels like to work at Goldman Sachs and reflects the welcoming, transparent and collaborative culture that the world doesn’t always get to see. Through multiple formats including video and photography, Day in the Life presents a wide array of Goldman Sachs colleagues and their individual experiences inside the office and out, aiming to inspire audiences to recognize the values they have in common with Goldman Sachs.

Formats: video, photography and written profiles

Target Audience: Campus and lateral candidates, especially candidates with STEM and Liberal Arts backgrounds who may not expect that there is a career path for them at our firm

Channels: The campaign is running across numerous social media platforms: as well as partners including Hulu, Spotify, and Morning Brew. We also encourage you to play the videos at recruiting events.

Additional Details on the Campaign

What is the Day in the Life campaign?

• Day in the Life aims to celebrate the culture and diversity of opportunities available at the firm. Through our own people’s stories, we aim to share the variety of experiences one can have here as well as an inside look into what it feels like to work at Goldman Sachs.
• In producing the campaign, we were purposely self-reflective and self-aware. The script for our
  primary “Anthem” asset contains the line “Sure, it’s not for everyone” because we recognize that
  Goldman Sachs is fast-paced. But through the anthem, we speak to people who want more than
  just a job, but a career at a place that rewards hard work and commitment. The campaign tagline,
  “See Yourself Here,” is an inspirational call-to-action, encouraging anyone who sees themselves at Goldman Sachs to apply.
• We shot the campaign in various locations across New York City, London and Dallas both in and out of the office to really capture the essence of a day in the life. We aim to expand the series and feature
  colleagues in different locations.

What insights lead to Day in the Life?

• The war for talent is as fierce as it’s ever been; driven by generational shifts, the changing nature of
  the workplace, a plethora of options for college students, and a media landscape that often heralds
  technology and start-up culture as more desirable than firms in legacy industries like finance.
• From extensive research, we uncovered that candidates often do not have enough information
  about the firm’s environment and culture and have concerns about work/life balance, and an overly
  competitive environment. Additionally, we find that recruits don’t always understand what the firm
  does and the range of roles and career paths available at the firm.

As a recruiter, how should I leverage the campaign?

Here are a few ways:

• As you engage with candidates, we encourage you to share the Day in the Life videos and profiles.
  They can be an effective source for candidates to get to know our people, culture and environment.
• We recommend playing the videos at recruiting events (e.g., seat warmer or kick-off).
• Share the campaign videos with your network on your personal social media.
• Share feedback and ideas with the HCM Strategy and Brand team on how we can build
  on the campaign.

Will we expand on Day in the Life?

• We look forward to continuing to build out the series and featuring colleagues from different divisions,
  locations and diversity strands.

How does Day in the Life fit into the broader employer branding ecosystem?

• The employer branding content and tactics we produce demonstrate 1) The culture and what it feels
  like to work here and 2) The work we do and range of opportunities available at the firm. Day in the
  Life aims to support the first objective. The Possibilities Stories aim to support the second objective
  and bring to life what the firm does and how we make things possible for our clients, communities and
  people. These series are supplemented by a range of organic social media content as well as recruiting
  materials that reflect the “See Yourself Here” campaign concept. Over the past several years we have made a concerted effort to serialize our content and invest in paid media to ensure we’re reaching audiences that may not innately consider a career at Goldman Sachs.

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