Internal divisional lock-ups should be used for internal communications only. The lock-up consists of:

• the Goldman Sachs logo
• a typographic identifier

Some identifiers have modifiers that provide additional description. The rules for which logo to use in the lock-up are the same as for the core brand (PMS 652 as primary, black as secondary, and white as tertiary mark). In terms of size, follow the core logo rules:

• recommended size is .7 inches (approximately 2 cm) or 72 pixels
• minimum size is .55 inches (approximately 1.5 cm) or 40 pixels

For lock-up typography, follow these rules:

• the identifier should always be in Univers Condensed 67 Bold
• the modifier should always be in Univers Condensed 57 Regular
• a modifier should never be locked up without an identifier

When using either the primary logo or the secondary logo:

• the identifier and modifier are always black

When using the tertiary logo:

• the identifier and modifier always knock out to white

NOTE: The Brand Marketing Group must be consulted before creating an identity for a department.

CLEAR SPACE FOR INTERNAL DIVISIONAL LOCK-UPS

Just like the Goldman Sachs logo, an internal divisional lock-up must stand out clearly from its surroundings. It must be free of interference from nearby text, photographs and other graphic elements that might compromise the mark's impact.

The examples on this page demonstrate the required minimum clear space rules:

• one-half the box width (denoted as “.5x” in the diagrams)
• this width must surround the entire lock-up, from the left side of the Goldman Sachs logo to the right edge of the identifier/modifier type; and from the top to the bottom of the Goldman Sachs logo

NOTE: The Goldman Sachs internal divisional lock-up can appear over photographs and colored backgrounds as long as legibility and prominence of the mark are unimpaired. The lock-ups should not be placed over active areas of an image.

POSITIONING OF INTERNAL DIVISIONAL LOCK-UPS

When using an internal divisional lock-up with an identifier only, these rules apply:

• the identifier should be set at 11.25 pt. Univers Condensed 67 Bold
• this is based on using the Goldman Sachs logo at the recommended size of .7" (approximately 2 cm)
• if the identifier requires two lines, the leading should be set at 12.25 pts.
• when using a smaller version of the logo, the identifier should be a minimum size of 8.5 pt.

We will refer to the space between the x-height of the Goldman Sachs logotype and the top of the box as “x.” The identifier should be set to the right of the Goldman Sachs logo. The baseline of the bottom line of the identifier should rest one x-space above the base of the Goldman Sachs logo.

We will refer to one-eighth width of the Goldman Sachs logo as “z.” The identifier should be one z-space to the right of the Goldman Sachs logo.

We will refer to the two equal spaces between the baseline of the Goldman Sachs logotype and the top of the x-space at the bottom of the logo as “y.” When using two lines of text in a lock-up, the lines should be set one y-space apart from one another.

USING AN IDENTIFIER AND MODIFIER TOGETHER

When using a lock-up with an identifier and modifier, these rules apply:

• the identifier should be set in 11.25 pt. Univers Condensed 67 Bold
• the modifier should be set in 10.75 pt. Univers Condensed 57 Regular
• this is based on using the Goldman Sachs logo at the recommended size of .7" (approx. 2 cm)
• the leading should be set at 12.25 pt. between the two lines

The spacing in relation to the Goldman Sachs logo box should directly correspond to the spacing described in the previous section. Therefore, the baseline of the identifier/modifier is set as an x-height above the baseline of the Goldman Sachs logo box.

USING A THREE-LINE INTERNAL DIVISIONAL LOCK-UP

When using an identifier and modifier that require three lines, the type specifications should follow the guidelines stated previously. However, these additional rules apply:

• the baseline of the first line of the identifier/modifier should align with the baseline of the “Sachs” of the Goldman Sachs type
• the baseline of the third line of the identifier/modifier should be one x-height from the bottom of the Goldman Sachs logo box
• the y-space separates the three baselines that are created when the first line aligns with the baseline of the Goldman Sachs logotype and the third line is set an x-space from the bottom of the Goldman Sachs logo box