Goldman Sachs Brand Guidelines

Brand Guidelines

Goldman Sachs brand guidelines are a set of principles and specifications which when correctly applied ensure a distinct visual expression for our firm – enabling audiences to quickly recognize our communications and connect with us. Ultimately, this builds trust, protects the value of our brand and enhances the equity within it.

Please visit the Brand Guidelines webpage for information on logo usage, business card and email signature policies, and the no endorsement and promotion policies.

updated 02/07/2023