If a single division or multiple divisions co-host(s) / co-brand(s) an event with an external entity, the Goldman Sachs primary brandmark without identifier should be used with the external entity’s logo. The specific division(s) must be specified in the supporting text.

If the marketing materials contain any product or service information, the Goldman Sachs primary brandmark with divisional identifier lockup must be used in conjunction with the external entity’s logo.

Specific divisional identifier lockups have been created to be used in co-branded instances. These lockups feature the principal brandmark, with the divisional wordmark placed flush right and below. These customized lockups should be used in co-branding situations only, and not for general use within the division’s graphic system.