The core of the Goldman Sachs brand is our brandmark, representing the firm, our people and our products and services.

It is made up of two united elements that must never be modified:

• The square box
• The “Goldman Sachs” nametype contained within the box

The color of the brandmark in its primary form is PMS 652. The brandmark is an important asset with inherent value and equity. It must never be diminished by:

• Being altered
• Being used in any manner not outlined in the Guidelines

Further logos or sub-brands for products, services, divisions and networks etc. are not permitted and will not be approved.